11 Aug

EMW Appointed Exclusive Importer and Distributor for Award Winning Rikyubai Sake for Territory of Mainland China

2020

EMW Appointed Exclusive Importer and Distributor for Award Winning Rikyubai Sake for Territory of Mainland China

EMW Appointed Exclusive Importer and Distributor for Award Winning Rikyubai Sake for the Territory of Mainland China

由西往东成为获奖利休梅指定中国内地独家进口商和经销商。

2020-08-11, Shanghai - EMW (Shanghai) Trading Company Limited (EMW) and the famous Osaka based brewery, Daimon Sake Brewery (Daimon), have entered into an exclusive distribution agreement in Mainland China for their award winning Rikyubai Sake series.

person “We would like to express our sincere gratitude to be working with East Meets West Fine Wines (EMW)”, said Yasutaka Daimon, head of the historic Osaka brewery. “China is filled with many traditions and has a rich history. It is important and invaluable to have the guidance of EMW, a pioneer and dominant player in the wine market, to navigate this huge market. Daimon Sake Brewery was founded in 1826 (9th year of Bunsei) in Mukune Village, at the foot of the beautiful mountain range of Ikoma. Located in Katano, Kitakawachi, our Brewery sits in the northeastern part of Osaka Prefecture, in the middle of the historical plains between Osaka, Nara and Kyoto. For nearly 200 years, we have continued to brew sake based on the culture of Katano, using traditional sake-making techniques. Our water, coming directly from the mountains behind us, is moderately soft water. The fermentation of moromi (the main mash) grows gently, and the soft umami taste of rice will remain until the end of the fermentation. We hope that the Chinese customers can enjoy the umami taste deeply rooted in our Kamigata food culture.” He goes on to say, “When our international customers do visit Osaka in the future, we hope they can visit Daimon Sake Brewery and spend the time to enjoy and experience our traditional style of sake brewing. We look forward to welcoming everyone here.”

EMW is very excited to be partnered with Daimon and to represent their award winning Rikyubai series in Mainland China. Rikyubai is a symbol of Tea Ceremony and Kaiseki course, and is an important sake to pair with the cuisine to bring out the deep flavors of fresh seasonal foods. It also brings a special experience on the nose with its elegant and complex aromas. “I believe the taste, value, and packaging of this Sake will really impress our clients in mainland China,” said Knight Hu, Sake Brand Manager of EMW. Hu continues by saying, “We are introducing Rikyubai from Daimon Sake Brewery to China, not only to let our Chinese customers have a taste of the excellent product from Daimon Sake Brewery, but also hoping they can taste the classic style of the sake.” Rikyubai is the classic series of Daimon Sake Brewery and it is based on the historical culture of Osaka.

In the spring of 2020, at the Hong Kong TTSA Sake Competition, RIKYUBAI “Shizuka” Junmaiginjo, won the highest honor in the competition, being awarded the “Overall 2020 Champion Sake” and the “2020 Best of Category” for the important “Junmaiginjo” category. This annual competition evaluates hundreds of sakes by both a panel of Sake experts and a panel of Sake consumers. In earning the top award of Overall Champion the RIKYUBAI “Shizuka” Junmaiginjo was ranked “Top Junmaiginjo” by both the expert panel and the consumer panel.

Rikyubai is a type of decoration flower used in Tea Ceremony, and it became famous because the Tea Ceremony Master Senrikyu likes to use it in Tea Ceremony presentation. Therefore when people mentioned Rikyubai in Japan it makes people relate to the elegant Tea Ceremony and delicate Kaiseki cuisine. And Rikyubai is like its name, elegant and delicate, passed on from generation to generation.

About Daimon Sake Brewery

The history of Daimon Sake Brewery goes back to 1826, the name of the founder is Hanzaemon Yoshiyuki. He used the clear spring water coming from the mountain and the premium rice grown from the flatland to produce sake and sold his Sake locally which helped him to build up a high reputation over time. Thus, the young Hanzaemon Yoshiyuki named the brewery “Shu Han” and with full confidence, he started his career in sake. The name was subsequently changed to Daimon Brewery.

“Shu Han” is made up of two parts, one is the word “Shu” which means sake and “Han” is the first character in Hanzaemon and also means selling. At the same time, the pronunciation of “Shu Han” is similar to Sake Shop, which means there is sake for sale. The brewery uses the same water as Yamazaki Whisky from Ikoma Mountain, close to Hyogo Prefecture. Today the running of the brewery has been passed on to its sixth generation. In the past 200 years, despite the impact of the changes of different times, the family devotes themselves to sake producing. They want to make the drinker feel their passion and the rich culture in their sake.

Sake Portfolio

RIKYUBAI

“Shizuka ”Junmaiginjo

222

RIKYUBAI

“Seizanryokusui ” Tokubetsujunmai

EMW Fine Wines

EMW is a leading importer, distributor and brand builder in the Greater China market, working closely with more than 90 leading family-owned and premium estates from 16 countries around the world. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded “Best Wine Importer” for nine consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.

CONTACT EMW:

Knight Hu, Sake Brand Manager Knight.Hu@emw-wines.com

Shanghai Office Address: Suite 202, No.664 Xinhua Road, Shanghai, China, Shanghai

07 Aug

EMW | Legendary Sake Producer Sakura Masamune Signs Distribution Agreement for Greater China

2020

EMW | Legendary Sake Producer Sakura Masamune Signs Distribution Agreement for Greater China

Legendary Sake Producer Sakura Masamune Signs Distribution Agreement for Greater China with EMW

EMW (Shanghai) Trading Company Limited (EMW) is delighted to start its partnership with Sakura Masamune Co., Ltd. (Sakura Masamune) becoming the importer and distributor for Mainland China, Hong Kong and Macau.

EMW has an import and distribution agreement and will begin distributing and selling Sakura Masamune across Greater China. Sakura Masamune is a historic family owned brewery known as the original “Masamune” Sake and as the origin of the Sake Brewing Association’s Yeast No. 1. Sakura Masamune produces its Sake using traditional production methods and techniques that have been cultivated since the Edo Period. “We are very excited to begin cooperation with this legendary family brewery”, said Edouard Duval, CEO of EMW. “I first met Mr. Yamamura Tazaemon at his brewery in Japan in 2019 and immediately understood the synergy and shared vision between us. EMW is built on partnerships with great family owned wine estates and it was clear that we would be fortunate to represent this multi-generational historic sake brewery.”

“We feel much honored to cooperate with EMW, the amazing company which has established strong distribution network and business know how in Greater China, the country with undeveloped wine market at that time. We are really looking forward to the challenge of introducing sake, one of the Japanese traditional cultures, with EMW. Sakura Masamune Co., Ltd. is a long-established sake brewery, has continued brewing top quality sake for almost 400 years in Nada district, Hyogo, the largest producing area of sake in Japan since its first brewing sake in 1625,” said Mr. Yamamura Tazaemon. “We brew sake every day, with the rich natural environment and the inherited traditional skills. We would like to work together with EMW to develop the recognition and brand of sake to people all over the Greater China reflecting the network, knowledges and experiences in wine industry that EMW has.”

About Sakura Masamune

Sakura Masamune has over 400 years of history as a specialty sake in Kobe and Uosaki Village in Nada Region. Every bottle is hand-crafted with great care. The core value of the sake is quality, with emphasis on rice, water, technique, culture and constantly thriving to brew popular sake.

The word “Masamune” comes from the “Rinzaiseisho” in Buddhism. In ancient times formal Japanese pronunciation of Masamune was very close to the word sake and the brewery used Masamune as its name when it started production. The more famous the brewery became, the more imitators started to use “Masamune” as a symbol of high quality sake. In 1884, new trademark regulations were established and although “Masamune” was trademarked, as a result of the popular use of “Masamune” to refer to quality sake, the government decided to regard “Masamune” as a normal noun. Therefore, the brewery found it necessary to add the word “Sakura”, which is the national flower of Japan, and renamed itself “Sakura Masamune”. And that is the story of the origin of the brand.

Sakura Masamune has had many firsts in sake history and has made great contributions to the development of sake brewing. Important advances in quality began with the sixth-generation head of the Yamamura family who found a special underground spring – Miyamizu – in Hyogo Prefecture, Nishimiya City. He discovered the profound impact this type of water had on the quality of the sake, and along with progress in rice polishing, led to a great improvement in quality. Subsequently Sakura Masamune became famous all over Japan as a producer of very high quality sake.

In 1904, as a brewery with outstanding reputation, Sakura Masamune contributed their yeast to the Sake Brewing Association and it came the first edition yeast (Brewing Association Yeast No. 1) and was distributed to sake breweries all over Japan. This helped to improve the brewing quality of sake nationwide.