EMW | East Meets West Fine Wines and Famille Perrin Form a New Distribution Partnership for Mainland China & Macau
EMW Fine Wines (EMW) is delighted to be appointed as a new strategic partner for Famille Perrin, Château de Beaucastel in Mainland China and Macau.
The importer-distributor EMW Fine Wines and the famous Southern Rhone Valley wine producer Famille Perrin are proud to announce their new partnership for Mainland China and Macau. EMW has been appointed the exclusive distribution rights for the “on-trade channel” of Château de Beaucastel brand in Mainland China and Macau. At the same time, Famille Perrin appoints EMW the exclusive distribution (all channels) for a few key products from the Famille Perrin range of wines. This collaboration officially commences November 2019.
Edouard Duval, EMW Fine Wines CEO
“We’re very excited to have Famille Perrin, one of the world’s most acclaimed and important historical family wine brands, join the EMW portfolio. For more than a hundred years, Famille Perrin has been a leader in innovation while sticking to their core family values. In a fast-changing global market, they interpret well elegance and balance, not only in their wines, but also in their business. With Famille Perrin as the Southern Rhone flagship for EMW, we’re proud to work together to continue developing and growing the Chinese market—a market where opportunities are huge for Southern Rhone quality wines”
Charles Perrin, 5th generation of Famille Perrin – Beaucastel Owner
“We’re glad to officially announce our cooperation with EMW and excited to see the development of this future cooperation. For the past 16 years EMW has been through an amazing journey and clearly demonstrated their skills and strong knowhow on such a complex market. My family has cultivated their love of wine for several generations since 1909 and we respect deeply human adventure and boldness.
Being pioneers of organic farming since 1953 and biodynamics since 1970 while putting all our energy to promote Southern Rhone art of living for the past 100 years, we like working with passionate people who believe everything is achievable with hard word and deep willingness.”
About Famille Perrin
From the historical Château de Beaucastel, to the legendary «Hommage à Jacques Perrin», Famille Perrin has experienced more than a century of success. Elected Men of the Year in 2014 by - Decanter Magazine - the Perrin Family is the largest owner of vineyards in the best terroirs of the Southern Rhone Valley.
Today the 5th generation continues the family passion with Charles, Marc and Pierre who share the duties and decisions around a philosophy of excellence that Jacques Perrin, their grandfather, founded. The Perrin family is also a pioneering and visionary family, practicing organic farming since 1953 and biodynamics since 1970. Associated with the world’s finest wine-producing families, Famille Perrin is a member of the Premium Familiae Vini association since 2006.
About Château de Beaucastel:
Château de Beaucastel has long been regarded as one of the greatest wines in France. It is notorious for its elegance, balance and ageing potential. Beaucastel has an exceptional terroir at the Northern limit of Châteauneuf du Pape, exposed to the Mistral wind. All thirteen varieties of the appellation have been organically grown since the sixties.
The Beaucastel White Roussanne is considered as one of the greatest white wines in France, only 6000 bottles are produced. It’s made with 100% very old Roussanne vines and harvested slightly over ripe.
In the greatest years, they produce the exceptional cuvée « Hommage à Jacques Perrin ». The only French non-Bordeaux wine to be distributed on the Place de Bordeaux alongside the 1st Crus Classés and one of the rare French wines who got 6 times 100 Points Robert Parker.
«No introduction needed here. Château de Beaucastel is one of the benchmark estates in Châteauneuf-du-Pape and has been a large presence for a long time in the U.S. market.»
James Moleswoth – Wine Spectator
Château de Beaucastel – Exclusive in Mainland China and Macau (On-Trade channel)
Coudoulet de Beaucastel Rouge, Côtes du Rhône AOC
Château de Beaucastel Blanc & Rouge, Châteauneuf du Pape AOC
Château de Beaucastel Roussane Vieilles Vignes, Châteauneuf du Pape AOC
Château de Beaucastel, Hommage a Jacques Perrin, Châteauneuf-du-Pape AOC
Famille Perrin – Exclusive in Mainland China and Macau (All channels)
Famille Perrin Réserve Blanc & Rouge, Côtes du Rhône AOC
Famille Perrin Les Sinards Blanc & Rouge, Châteauneuf du Pape Rouge AOC
EMW Fine Wines
EMW Fine Wines is a leading wine importer, distributor and brand builder in Greater China market, working closely with more than 80 leading family-owned wineries from 15 countries around the world. EMW Fine Wines has an unequalled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded “Best Wine Importer” for eight consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.
Juanita YU EMW French Brand Manager, Greater China
Tel: +86 (21)62824966 firstname.lastname@example.org
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