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EMW | and Sake Producer Mutsu-Hassen from Aomori Prefecture Sign Exclusive Import and Distribution Agreement for Mainland China and Macau
EMW | and Sake Producer Mutsu-Hassen from Aomori Prefecture Sign Exclusive Import and Distribution Agreement for Mainland China and Macau

EMW and Sake Producer Mutsu-Hassen from Aomori Prefecture Sign Exclusive Import and Distribution Agreement for Mainland China and Macau

 

2020/08/24, Shanghai - EMW Fine Wines (Shanghai) Limited (EMW) and Hachinohe Shuzo Co., Ltd (Mutsu-Hassen), the Aomori Prefecture Sake brewer, signed an exclusive agreement for import and distribution in Mainland China and Macau.

 

“Our sake brewery was founded in 1775 and is located near the fishing port in Hachinohe City, Aomori Prefecture.  The city has a population of only 220,000 and is located in the northernmost part of the main island of Honshu.  Although it is a brewery with a long history, we expect that a wide range of people, especially young people in their 20s and 30s, full of energy, will enjoy our Sake,” said Komai Hideyuki, Chairman of Mutsu-Hassen.  “Mutsu-Hassen offers a wide range of Sakes so that you can find Sake that suits not only Japanese food but also Chinese food, French food, Italian food, and more.  Also, when you have the opportunity to visit Hachinohe, Aomori Prefecture you will experience the culture of Japan, along with the taste and charm of our sake.  We welcome the people of China to visit us to discover the charm of the area, a treasure trove of food, and especially to tour around the famous Yokocho Food District and discover the local specialties.  This is the best way to truly experience the food, sake, and culture of Aomori and Hachinohe.  We look forward to seeing you soon.”

                                           

“EMW is excited to begin its cooperation with Mutsu-Hassen in Mainland China and Macau.  Mutsu-Hassen is made up of a young team full of energy and creativity,” said Knight Hu, Sake Brand Manager for EMW.  “In the past few years, the brewery has won countless awards in many competitions such as Annual Japan Sake Award Results, England IWC, France Kura Master and so on.  It’s not only popular in Aomori Prefecture but also has become a hot topic for sake lovers in Tokyo.”  The brand Mutsu-Hassen has become a hot new sake brand among many young Japanese consumers with its adaptable style and creative brewing concepts. The brewery uses only Aomori Prefecture local rice, water and yeast to produce sake that captures the deep charm and authentic expression of the area.

 

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About Mutsu-Hassen

The legend of the Eight Immortals (the Eight Drunken Immortals), or Hassen in Japanese, originated in ancient China and has been passed down to the present day.  Stories about the Eight Immortals and their earthly exploits often detail the delightful ways in which they enjoyed drinking their favorite wine and spirits. This sake is named “Mutsu-Hassen”, which means the Eight Drunken Immortals of Tohoku, after this legend.  Sake lovers and connoisseurs can savor and enjoy this rich and full-flavored sake the brewery is famous for producing.  Mutsu is the ancient name of Aomori area meaning the brand is rooted from Aomori area.

 

Sake Portfolio

3

MUTSU-HASSEN “Hanaomoi40” Junmai Daiginjo

 

4

MUTSU-HASSEN “Black Label” Junmai Ginjo

 

0

MUTSU-HASSEN “Isaribi” Tokubetsu Junmai

 

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MUTSU-HASSEN Tokubetsu Junmai

 

5

MUTSU-HASSEN V1116

 

 

EMW Fine Wines

EMW is a leading importer, distributor and brand builder in the Greater China market, working closely with more than 90 leading family-owned estates from 16 countries around the world.  EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China.  EMW has been awarded “Best Wine Importer” for nine consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.

 

CONTACT EMW:

Knight Hu, Sake Brand Manager Knight.Hu@emw-wines.com

Shanghai Office Address:  Suite 202, No.664 Xinhua Road, Shanghai, China, Shanghai

EMW | Famous Akita Prefecture producer, Takashimizu, appoints EMW as the exclusive Sake Importer and Distributor for Greater China
EMW | Famous Akita Prefecture producer, Takashimizu, appoints EMW as the exclusive Sake Importer and Distributor for Greater China

Famous Akita Prefecture producer, Takashimizu, appoints EMW as the exclusive Sake Importer and Distributor for Greater China

 

2020-08-21, Shanghai - Akita Shurui Seizo Co., Ltd. (Takashimizu) and EMW Fine Wines (Shanghai) Limited (EMW) have signed an exclusive import and distribution agreement for the Greater China market which includes Hong Kong and Macau.

 

“It was our great honor to develop China with an excellent partner like EMW.  The Chinese market is full of possibilities and we have great faith in the potential that EMW has in the market. We have been achieving outstanding scores and awards at many formal sake tasting competitions and roadshows.  We will devote ourselves to providing delicious Japanese sake with great pleasure.  We have chosen EMW as our exclusive importer and distributor for Greater China to be an important part of EMW’s sake program, so that all our clients can taste the authentic Akita sake.”

—— Akita Shurui Seizo Co., Ltd.

 

Akita Prefecture is one of the most indispensable origins for sake, not only because of its excellent quality, but also for the fact that each sake is unique.  Akita Prefecture has always been known as the “Beautiful Sake Kingdom, Best Rice from Akita”.  It is also the origin of Yeast No.6, the earliest yet still existing Ginjo yeast.  It can be said that Akita Prefecture started the new era for Ginjo sake. “We are very excited to represent Takashimizu in our market”, said Edouard Duval, CEO.  “Takashimizu not only makes outstanding Sake from Akita Prefecture but it is also one of the best values in the market for super premium Junmaidaiginjo and Junmaiginjo.  We are looking forward to introducing these Sakes to our customers.”

 

 

About Takashimizu

Takashimizu is the famous brand of Sake produced by the Akita Shurui Seizoh Co.,Ltd. (Akita Shurui). The company was formed after the World War II by merging 12 small craft breweries in the area to overcome the challenging economic conditions of the time.

 

Since this time it has risen to become one of the leading Sake producers from Akita Prefecture. They have been awarded a Gold Medal at the Annual Japan New Sake Awards for 15 consecutive years. This is the 2nd best performance of any brewery.

 

Akita Prefecture is famous for being the home to Japan’s best table rice and historically produces many highly awarded Sakes. It is also the origin of the #6 Association Yeast which has become the most important yeast for the production of Ginjo type Sake.

 

Sake Portfolio

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TK01-TAKASHIMIZU Junmaidaiginjo 35

2

TK02-TAKASHIMIZU Junmaidaiginjo

3

TK03-TAKASHIMIZU Daginjo

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TK04-TAKASHIMIZU Junmai

 

 

EMW Fine Wines

EMW is a leading importer, distributor and brand builder in Greater China market, working closely with more than 90 leading family-owned estates from 16 countries around the world.  EMW has an unequalled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China.  EMW has been awarded “Best Wine Importer” for nine consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.

 

CONTACT EMW:

Knight Hu, Sake Brand Manager Knight.Hu@emw-wines.com

Shanghai Office Address:  Suite 202, No.664 Xinhua Road, Shanghai, China, Shanghai

EMW | Signs Yonetsuru, Historic Yamagata Sake Brewer for Exclusive Import and Distribution Agreement for Mainland China
EMW | Signs Yonetsuru, Historic Yamagata Sake Brewer for Exclusive Import and Distribution Agreement for Mainland China

EMW and Yonetsuru, Historic Yamagata Sake Brewer, Sign Exclusive Import and Distribution Agreement for Mainland China.

 

2020/08/17, Shanghai - EMW Fine Wines (Shanghai) Limited (EMW) and Yonetsuru Shuzo Co., Ltd. (Yonetsuru), the 300 year old Yamagata Prefecture Sake brewer signed an exclusive agreement for import and distribution in Mainland China.

 

“YONETSURU ‘Grateful Crane’ is a sake brewery with a history of brewing sake for more than 300 years in the mountainous areas of southern Yamagata Prefecture.  We have been practicing sake brewing from sake rice cultivation in cooperation with local farmers since 1983, but this concept, which is a common place in the wine business, is actually new in the sake business, and YONETSURU is a pioneer”, said 12th generation President, Umetsu Yoichiro.  “By collaborating with EMW, who has a proven track record in the wine business in China, it is a great pleasure to be able to convey the deliciousness of YONETSURU, which has won more than 150 awards both in Japan and abroad, not only to sake fans but also to wine fans who have not had the opportunity to experience real sake.”

 

Yamagata Prefecture has caught the attention of the world for being the prefecture that has won the most IWC awards for their outstanding quality Sake. And among all the breweries in this area, Yonetsuru stands out as a leader. “Yonetsuru caught my attention because of the sake’s perfect balance of flavor, approachable style, and classic, beautiful labels,” said, Knight Hu, Sake Brand Manager of EMW. “The brewery has hundreds of years of history and is a family business passed on from generation to generation. They produce modern, elegant, beautiful Sake that shows innovation and a strong understanding of what Sake consumers love.”

 

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About Yonetsuru

 

“Yone” means rice and “Tsuru” is a Japanese crane.  The Tsuru is seen as the ‘bringer of wisdom, hope, a long life, and happiness.’  With a history of more than 300 years Yonetsuru was built in the beautiful and rich mountainside village of Takahata in the prefecture of Yamagata.  It began at the end of the Edo Era with the Yonezawa family’s royal sake making appointment and continues today with the tradition and wisdom passed down through generations.  The name “Yonetsuru” is derived from the local story “The Crane’s Promise.”   The Word “Yone” is made up of the number 88 and “Tsuru” also represents “88 White Crane”, both has auspicious meaning.

 

When it comes to the product, Yonetsuru works with local farmers, strictly controls the rice production and all manner of sake brewing, always following strict Yamagata Prefecture Geographical Certification Standards ----- the sake rice, water, and yeast are all from Yamagata Prefecture. Not only that, but Yonetsuru is also committed to the development of some rare and once-lost specialty raw materials. Such as Yonetsuru “Turtle Tail” Junmaiginjo is made with the historic Kamenoo (“Turtle Tail”) rice.  This rice has been used since the Meiji period (1868-1912) when it was highly praised by the Sake producers of the time and represented half of the rice used in Sake production.  The Kamenoo Turtle Tail rice is also the ancestor of many high quality Japanese table rice such as Koshihikari and Akitakomachi rice.  It can be said that Japan’s favorite rice flavors are derived from the Turtle Tail rice.

 

Sake Portfolio

1

       YT01 – YONETSURU
“Turtle Tail” Junmaidaiginjo

4

              YT02 – YONETSURU
    “Happy Land” Junmaiginjo

 

 

3

        YT03 – YONETSURU
      “Happy Land” Junmai

4

         YT04 – YONETSURU
           “Andante” Junmai

5

         YT05 – YONETSURU
        “Cantabile” Junmai

 

EMW Fine Wines

EMW is a leading importer, distributor and brand builder in the Greater China market, working closely with more than 90 leading family-owned estates from 16 countries around the world.  EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China.  EMW has been awarded “Best Wine Importer” for nine consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.

 

CONTACT EMW:

Knight Hu, Sake Brand Manager Knight.Hu@emw-wines.com

Shanghai Office Address:  Suite 202, No.664 Xinhua Road, Shanghai, China, Shanghai

EMW | EMW and Gekkeikan Sign Exclusive Import and Distribution Agreement for Innovative “Chatty Whale” Sake Label in Mainland China
EMW | EMW and Gekkeikan Sign Exclusive Import and Distribution Agreement for Innovative “Chatty Whale” Sake Label in Mainland China

EMW and Gekkeikan Sign Exclusive Import and Distribution Agreement for Innovative “Chatty Whale” Sake Label in Mainland China

2020-08-14 - EMW Fine Wines (Shanghai) Limited (EMW) and Gekkeikan Sake Co., Ltd. (Gekkeikan) signed an exclusive import and distribution agreement for the territory of Mainland China for Gekkeikan’s innovative “Chatty Whale” Sake Series.

For almost 400 years, Gekkeikan has been improving and innovating. The cooperation with EMW brings to China Gekkeikan's most innovative Sake, the Chatty Whale Sake series.  Chatty Whale has two very unique features.  First is a social innovation.  The design and concept of Chatty Whale is about lifestyle and friendships.  The development was a collaboration with social media personality, Yokomine Sayaka, and the label, the story, the taste of the Sake, were all created to make Sake friendly and easy to enjoy.  Second, is a technological innovation in the Sake production. The Chatty Whale Fresh Fruity Sake is non-pasteurized allowing fantastic aromatic expression.  It uses a special filtration technique that gently stabilizes the Sake making it not subject to spoiling as other non-pasteurized Sakes may be.  We hope that everyone will enjoy this special Sake brand which captures both Gekkeikan’s craftsmanship from centuries of experience and their modern innovation bringing both together and giving an even deeper understanding of the beauty of Gekkeikan Sake.

Gekkeikan is one of the leading sake producers and exporters in the world and is an iconic brewery in the history of Sake from Kyoto.  The brewery has been family owned and operated for over 380 years.  The current President of Gekkeikan, Haruhiko Okura, is the 14th generation head of the company.

“It was a great honor to know and cooperate with EMW, thank you to Cool Japan and to everybody who worked hard to bring about this agreement.  Gekkeikan has had a branch office in China since 2011 and we have been continuously promoting and popularizing Japanese Sake in China.  Even though the market has been good, and the sales achievements have been growing, it is still, like a high mountain, hard to conquer in the huge Chinese market.  We are very much looking forward to this cooperation with EMW and we would like to expand into new customers that Japanese sake has not been with the help of EMW’s strong connection to luxury hotels and restaurants.  For a long time, sake has been consumed mostly in Japanese restaurants.  But in the future, it will emerge in all kinds of consumption scenarios.  We strongly believe that the cooperation with EMW will make the sake market go up a level in China.  It has been over 380 years since Gekkeikan first became famous in the Fushimi area near Kyoto by using natural spring water from the great underground spring – Fukusui – to make a “feminine” style sake which is soft and delicate. The sake of Gekkeikan is rooted in Kyoto, pairing well with all kinds of seasonable ingredients commonly used in Kyoto style Kaiseki cuisine.  In addition, the original brewery area is now open to the public as “Gekkeikan Okura Memorial Hall”.  It has become the place for people to experience the history and culture of Japanese sake and is very popular among people from all over the world.  We are looking forward to welcoming more friends to visit Fushimi, Kyoto; welcoming them to the place that represents the origin of famous Japanese sake.”

 

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About Gekkeikan

Gekkeikan as a traditional sake brand has been in the China market for almost ten years and has become well known for its high quality range of Sakes. Over its history, the company has made great contributions to the development of sake such as providing Sake Association Sake Yeast No.2 to the association, promoting glass containers as the circulation vessel for sake, and in more recent years, improving the quality of preservation through their research and development on non-heating sterilization technology.  They also have been promoting sake culture in Japan and abroad.  Bringing sake to many countries around the world and helping to introduce sake into local dining habits.

 

Sake Portfolio

 333

             GEKKEIKAN 

“Chatty Whale Fresh Fruity” 

从

 

             GEKKEIKAN 

“Chatty Whale Mellow Rich”  Junmai

 

 

EMW Fine Wines

EMW is a leading importer, distributor and brand builder in Greater China market, working closely with more than 90 leading family-owned estates from 16 countries around the world.  EMW has an unequalled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China.  EMW has been awarded “Best Wine Importer” for nine consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.

 

CONTACT EMW:

Knight Hu, Sake Brand Manager Knight.Hu@emw-wines.com

Shanghai Office Address:  Suite 202, No.664 Xinhua Road, Shanghai, China, Shanghai

EMW | Appointed Exclusive Importer and Distributor for Award Winning Rikyubai Sake for the Terroity of Mainland China
EMW | Appointed Exclusive Importer and Distributor for Award Winning Rikyubai Sake for the Terroity of Mainland China

EMW Appointed Exclusive Importer and Distributor for Award Winning Rikyubai Sake for the Territory of Mainland China

 

2020-08-11, Shanghai - EMW (Shanghai) Trading Company Limited (EMW) and the famous Osaka based brewery, Daimon Sake Brewery (Daimon), have entered into an exclusive distribution agreement in Mainland China for their award winning Rikyubai Sake series.

 

 person“We would like to express our sincere gratitude to be working with East Meets West Fine Wines (EMW)”, said Yasutaka Daimon, head of the historic Osaka brewery.  “China is filled with many traditions and has a rich history.  It is important and invaluable to have the guidance of EMW, a pioneer and dominant player in the wine market, to navigate this huge market.  Daimon Sake Brewery was founded in 1826 (9th year of Bunsei) in Mukune Village, at the foot of the beautiful mountain range of Ikoma.  Located in Katano, Kitakawachi, our Brewery sits in the northeastern part of Osaka Prefecture, in the middle of the historical plains between Osaka, Nara and Kyoto.  For nearly 200 years, we have continued to brew sake based on the culture of Katano, using traditional sake-making techniques. Our water, coming directly from the mountains behind us, is moderately soft water.  The fermentation of moromi (the main mash) grows gently, and the soft umami taste of rice will remain until the end of the fermentation. We hope that the Chinese customers can enjoy the umami taste deeply rooted in our Kamigata food culture.”  He goes on to say, “When our international customers do visit Osaka in the future, we hope they can visit Daimon Sake Brewery and spend the time to enjoy and experience our traditional style of sake brewing.  We look forward to welcoming everyone here.”

 

EMW is very excited to be partnered with Daimon and to represent their award winning Rikyubai series in Mainland China. Rikyubai is a symbol of Tea Ceremony and Kaiseki course, and is an important sake to pair with the cuisine to bring out the deep flavors of fresh seasonal foods.  It also brings a special experience on the nose with its elegant and complex aromas.  “I believe the taste, value, and packaging of this Sake will really impress our clients in mainland China,” said Knight Hu, Sake Brand Manager of EMW.   Hu continues by saying, “We are introducing Rikyubai from Daimon Sake Brewery to China, not only to let our Chinese customers have a taste of the excellent product from Daimon Sake Brewery, but also hoping they can taste the classic style of the sake.”   Rikyubai is the classic series of Daimon Sake Brewery and it is based on the historical culture of Osaka.

 

In the spring of 2020, at the Hong Kong TTSA Sake Competition, RIKYUBAI “Shizuka” Junmaiginjo, won the highest honor in the competition, being awarded the “Overall 2020 Champion Sake” and the “2020 Best of Category” for the important “Junmaiginjo” category.  This annual competition evaluates hundreds of sakes by both a panel of Sake experts and a panel of Sake consumers.  In earning the top award of Overall Champion the RIKYUBAI “Shizuka” Junmaiginjo was ranked “Top Junmaiginjo” by both the expert panel and the consumer panel.  

 

Rikyubai is a type of decoration flower used in Tea Ceremony, and it became famous because the Tea Ceremony Master Senrikyu likes to use it in Tea Ceremony presentation. Therefore when people mentioned Rikyubai in Japan it makes people relate to the elegant Tea Ceremony and delicate Kaiseki cuisine. And Rikyubai is like its name, elegant and delicate, passed on from generation to generation.

 

daimon logo

                                                                 

About Daimon Sake Brewery

The history of Daimon Sake Brewery goes back to 1826, the name of the founder is Hanzaemon Yoshiyuki. He used the clear spring water coming from the mountain and the premium rice grown from the flatland to produce sake and sold his Sake locally which helped him to build up a high reputation over time. Thus, the young Hanzaemon Yoshiyuki named the brewery “Shu Han” and with full confidence, he started his career in sake. The name was subsequently changed to Daimon Brewery.

 

“Shu Han” is made up of two parts, one is the word “Shu” which means sake and “Han” is the first character in Hanzaemon and also means selling.  At the same time, the pronunciation of “Shu Han” is similar to Sake Shop, which means there is sake for sale. The brewery uses the same water as Yamazaki Whisky from Ikoma Mountain, close to Hyogo Prefecture. Today the running of the brewery has been passed on to its sixth generation.  In the past 200 years, despite the impact of the changes of different times, the family devotes themselves to sake producing. They want to make the drinker feel their passion and the rich culture in their sake. 

 

Sake Portfolio

111

      RIKYUBAI

“Shizuka ”Junmaiginjo

222

        RIKYUBAI

“Seizanryokusui ” Tokubetsujunmai

 

EMW Fine Wines

EMW is a leading importer, distributor and brand builder in the Greater China market, working closely with more than 90 leading family-owned and premium estates from 16 countries around the world.  EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China.  EMW has been awarded “Best Wine Importer” for nine consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.

 

CONTACT EMW:

Knight Hu, Sake Brand Manager Knight.Hu@emw-wines.com

Shanghai Office Address:  Suite 202, No.664 Xinhua Road, Shanghai, China, Shanghai