Mount Rozier from South Africa Launches with East Meets West Fine Wines in Greater China
Shanghai, August 17th, 2021 – East Meets West Fine Wines (Shanghai) Limited (EMW) and Mount Rozier of Western Cape, South Africa, signed an exclusive Import and Distribution Agreement for Greater China, including Hong Kong and Macau.
Nestled in the Shapenburg Hills, overlooking Somerset West, Mount Rozier is a beautiful, buzzing landscape of indigenous flora and fauna. The vineyards benefit from 350-million-year-old decomposed granite soil, a cool coastal breeze and altitude of about 200m above sea level, resulting in the magnificent terroir in South Africa.
Purchased by the Gabb family in 2010, Mount Rozier focuses on producing cool climate, elegant wines with zero compromise on quality. Its history can be traced back to its namesake, Annie Rozier, a local flower merchant in the 19th century who gathered wild flowers on the slopes of what was once Myrtle Grove and sold them in the thriving city of Cape Town. Many of the wild flowers she picked were also used for producing medicine for the local community.
Inspired by this story, the Gabb family have kept the legacy of Annie Rozier alive creating a modern range of affordable wines rooted in nature and rich in narrative with each memorable, colorful label depicting a distinctive story from the farm. The result is a contemporary brand rooted in heritage that empowers consumers to make a positive choice and connects them to a sense of purpose.
The winery’s minimal interference winemaking allows nature to take its course. The estate is entirely committed to being socially and environmentally responsible with a tangible and deep respect for the environment, clearly apparent in their farming practices which are as close to nature as possible and following organic principles.
As well as being WEITA (Wine and Agricultural Ethical Trading Association), IPW (Integrated Production of Wine) and WWF (World Wildlife Fund) champion status, the wine is made in a 350-ton crush solar powered winery and parcels of fruit have been sourced from vineyards that are Fairtrade certified.
A duiker in the vineyard
Solar panels on cellar
Olivier Six, CEO, EMW Fine Wines
“At Mount Rozier, minimum intervention, environmentally sustainable production and zero compromise on quality are well reflected in the brand philosophy and in its wines. From Mount Rozier wines, we truly feel their passion for terroir, for nature and for life. Besides, it is indeed an affordable brand that people could drink at ease on daily basis. EMW is very excited to share these new South African wines to all our clients through multi-channels in Greater China.”
Rollo Gabb, Managing Director, Mount Rozier
“We are delighted to be working with EMW and very much look forward to offering our sustainably and ethically produced range of Mount Rozier wines to wine lovers in Greater China. We believe we have a delicious wine for every occasion, and we are excited to see our partnership with EMW developing over the coming years.”
Mount Rozier, Petit Rozier Cape White
Mount Rozier, The Beekeeper Chenin Blanc Reserve, South Africa
Mount Rozier, The Wild Peacock Chardonnay Reserve
Mount Rozier, Petit Rozier Cape Red
Mount Rozier, The Fire Pit Cabernet Sauvignon Reserve, South Africa
Mount Rozier, The Myrtle Manor Pinotage Reserve
Exclusive Online Products
Mount Rozier, Cape White
Mount Rozier, The Tree House Pinot Grigio Reserve
Mount Rozier, Cape Red
Mount Rozier, The Stableyard Shiraz Reserve, South Africa
EMW Fine Wines
EMW is a leading importer, distributor and brand builder in Greater China market, working closely with more than 90 leading family-owned and premium wine estates, sake breweries and craft spirit producers from 16 countries around the world. EMW has an unequalled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded “Best Wine Importer” for 10 consecutive years since 2011 by China Sommeliers Wine Challenge and WINE100 Challenge.
EMW Marketing Director, Greater China
Tel: +86 (21)62824966
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