2023 marks the 20th anniversary of East Meets West Fine Wines (EMW). Since the establishment in 2003, EMW has been growing alongside the start-up, development, and now prosperity of China's wine market. EMW is in a way a microcosm of the industry over the past two decades.
By 2019, EMW has opened branches in Shanghai, Beijing, Guangzhou, Shenzhen, Chengdu, Hong Kong, and Macau, and established its 15 representative offices in Chongqing, Suzhou, Hangzhou, Nanjing, Shenyang, Qingdao, Xi’an, etc.
EMW 15th Anniversary Celebrations have been organized successfully in Beijing and Shanghai. Over 800 guests have joined us in the magnificent tastings, with over 250 premium wines from 15 boutique wineries on Nov. 14th & Nov. 18th respectively. A splendid Gala Dinner was also held on Nov. 16th in Shanghai as celebration party.
A significant step forward of Greater China market.
In 2013, EMW came to Chengdu, a key city in South-West China.
Hong Kong branch was set up, completing EMW's Greater China market. After 18 months, EMW started to become an important actor, working with top hotels and Michelin-starred restaurants.
Since 2011, EMW has been awarded “Best Wine Importer” for 11 consecutive years by China Sommeliers Wine Challenge and WINE100 Challenge.
EMW became one of the earliest approved program providers for WSET.
EMW launched a branch in Shenzhen and set up a warehouse for logistics to ease the delivery to clients in southern cities, and greatly boost its influence in southern wine markets.
In 2007 and before the Beijing Olympic Games, the Beijing F&B market was experiencing a vigorous growth with the dazzling launch of new fancy hotels and restaurants. Gregory perceived the opportunity, seizing it by setting up EMW's first branch in Beijing.
EMW was founded in 2003 with its head office based in Shanghai.
The company name “East Meets West Fine Wines” reflects its goal to share and exchange its passion, knowledge and wine culture with wine lovers all over China.
Olivier launched his career in France in the finance industry. Being an ardent wine lover, he moved to China in 2006, where he set up and managed his own successful and multiple award-winning wine bar in Beijing. He joined EMW Fine Wines in 2009 and worked his way up to lead the North China office. In 2016, he moved to Shanghai to lead the East China office. Since 2020, Olivier has been in charge of the overall operation of EMW Greater China offices, and is now the CEO of the Company.
Gregory has been living in China since the early 2000s. After graduating from Tongji University in Shanghai with a Business Administration degree, he founded East Meets West Fine Wines with his best friend Edouard Duval. They have been working together in the wine industry for 18 years. At the end of 2012, he moved to Hong Kong to launch the EMW Hong Kong office and manage the team and business in South China. He speaks fluent Chinese and has a strong knowledge of the local wine market.
Edouard Duval has been part of the wine business since an early age as his family brand, Champagne Duval-Leroy, has a history of more than 160 years. He is also the owner of his eponymous Champagne estate in Côte des Bar, Domaine Sainte Eulalie, and Chassagne-Montrachet 1er Cru Abbaye de Morgeot in Burgundy.
Edouard founded East Meets West Fine Wines with his best friend, Gregory Bielot, and is now Chairman of the Board of the company.
With a professional team composed of sales, educators, and solid marketing and logistic departments - coming from both Europe and Asia - we put quality, wine/sake/spirits knowledge, and customer care at the center of our activities.
Our talented, trained team provides premium wine, sake, and spirits selections and personalized services for our customers.
At EMW, we work together to promote the wine, sake and spirits culture and drive the market in Greater China to a higher level through our excellent relationship with media and cooperation partners.