East Meets West Fine Wines Strengthens Partnership with Paul Jaboulet Aîné by Signing Hong Kong and Macau Markets Distribution Agreement

Date : 2020.05.13


East Meets West Fine Wines (EMW) is delighted to strengthen its strategic partnership with the famous Northern Rhone Valley producer Paul Jaboulet Aîné (PJA), becoming the brand’s core distributor in Hong Kong and Macau markets. 


After 20 months’ cooperation in Mainland China starting from September 2018, the importer-distributor EMW announces the extension of its strategic partnership with the prestigious Northern Rhone Valley wine producer PJA to include Hong Kong and Macau markets, commencing May 8th, 2020. This new partnership includes EMW’s distribution of PJA’s full range in the territory, among which PJA’s Classic Range, Winegrowers’ Range, and back vintages of the iconic Domaine de Thalabert are under EMW’s exclusive distribution.


About Domaine Paul Jaboulet Aîné


Rhône Valley, France



In 1834, a full 100 years before the introduction of the A.O.C. system, Antoine Jaboulet began to transform a sleepy region into one of the most important quality winegrowing terroirs in the world. Since that time, Paul Jaboulet Aîné has become the benchmark in the Northern Rhône, with the iconic Hermitage ‘La Chapelle’ being responsible for some of the greatest wines ever produced. Nowadays, the winery is led by the oenologist Caroline Frey.



The wines are produced with a view to preserving and enhancing soils. Paul Jaboulet Aîné applies meticulous vine cultivation in accordance with organic viticulture and following biodynamic practices, together with a cutting-edge winemaking respectful of the terroir typicity, identity and authentic taste. All estates (120 hectares) are now certified organic.




Wine Portfolio


1. Classic Range (Exclusivity)

Syrah, VDF

Parallèle 45 Rouge, Côtes du Rhône AOP

Viognier, VDF          

Parallèle 45 Blanc, Côtes du Rhône AOP


2. Winegrowers Range (Exclusivity)

Les Jalets Rouge, Crozes-Hermitage AOP   

Les Grandes Terrasses, Cornas AOP

Les Jumelles, Côte Rôtie AOP                   

Pierre Aiguille, Gigondas AOP

Les Jalets Blanc, Crozes-Hermitage AOP                                    

Paul Jaboulet, Le Chant des Griolles, Muscat de Beaumes de Venise AOP


3. Domaines Range

Domaine de Thalabert, Crozes-Hermitage AOP (exclusivity for back vintages)

La Maison Bleue, Hermitage AOP

Domaine Mule Blanche, Crozes-Hermitage AOP                         

Le Chevalier de Sterimberg, Hermitage AOP


4. Iconic Range

La Chapelle, Hermitage AOP

La Chapelle Blanc, Hermitage AOP



EMW Fine Wines


EMW Fine Wines is a leading wine importer, distributor and brand builder in Greater China market, working closely with more than 80 leading family-owned wineries from 15 countries around the world. EMW Fine Wines has an unequalled distribution network to top restaurants, hotels, wine shops, online VIP customers and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded “Best Wine Importer” for nine consecutive years since 2011 by China Sommeliers Wine Challenge/Wine 100 Challenge.





Gregory Bielot          Managing Partner


Hong Kong Office Address:

18/F, Kam Sang Building, No.257 Des Voeux Road Central, Sheung Wan, Hong Kong