EMW Signs a New Distribution Partnership in Mainland China with Sea Change

Date : 2021.10.20

Shanghai, October 20th, 2021 – East Meets West Fine Wines (Shanghai) Limited (EMW) and Sea Change signed an exclusive Import and Distribution Agreement for Mainland China, strengthening its green vision and expanding the environment-friendly portfolio.



Founded in 2018, Sea Change has been passionate about two things: protecting our oceans from plastic pollution and great-tasting wine. Every bottle of Sea Change uses minimal packaging to reduce waste and environmental impact by removing the unnecessary plastic wrap around the closure, using renewable plant-based closures and labels made from post-consumer recycled paper and grape waste. 


The Sea Change wines are expected to arrive in Mainland China market in Spring 2022.



Will Bray, Director, Sea Change


"We're delighted to have found a partner like EMW to represent Sea Change in Mainland China. We are certain that with their strong network and relationships built up over 18 years of supplying exceptional wines to the market, that we can further raise the profile of Sea Change and drive forward our mission of reducing single-use plastic."


Olivier Six, CEO, EMW Fine Wines


"We strongly believe in Sea Change's mission to raise awareness for ocean conservation. Not only by enjoying good wines, we feel there is a clear demand from consumers for more sustainable and environmentally friendly options, and we are delighted to be able to represent Sea Change in Mainland China."


Wine Portfolio


Sea Change, Turtle Blanco


Sea Change, Turtle Tinto


Sea Change, Whale Sauvignon Blanc, Pays d'Oc IGP


Sea Change, Whale Rose, Pays d'Oc IGP


Sea Change, Whale Malbec, Pays d'Oc IGP


EMW Fine Wines

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 90 leading family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for ten consecutive years since 2011 by China Sommeliers Wine Challenge and WINE100 Challenge.


Contacts EMW

Max Vaira

Brand Manager, Greater China

Tel: +86 (21)62824966

E-mail: max.vaira@emw-wines.com

Shanghai Office Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai