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EMW丨Signs a New Distribution Partnership in Mainland China with Mystic Island
EMW丨Signs a New Distribution Partnership in Mainland China with Mystic Island

East Meets West Fine Wines Signs a New Distribution Partnership in Mainland China with Mystic Island

 

Shanghai, March 3rd, 2022 – East Meets West Fine Wines (Shanghai) Limited (EMW) and Mystic Island, a winery in Shandong, China, signed an exclusive on-trade distribution agreement for Mainland China.

 

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Founded in 2008, Mystic Island is situated at the Qiushan Valley at the southern foot of Mount Qiu, Penglai, Yantai, Shandong. It is adjacent to the Mount Qiu Reservoir in the east and Domaine de Long Dai in the north. The estate is known for crafting premium wines and bringing together culture, art and ecology.

 

Penglai is the only China-based wine area among the seven major coastal wine regions in the world. The Mount Qiu Valley is an important wine area of Penglai. In Chinese mythology, there are three sacred mountains in the Bohai Sea, namely, Penglai, Yingzhou and Fangzhang, which are the abodes of the gods. Mount Qiu is named after Qiu Chuji, one of the Seven True Daoists of the North. The name of the winery – “Mystic Island” – is inspired by the myths, legends and long history of Penglai.

 

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The vineyard of Mystic Island covers 8.84 hectares with an annual volume of about 32,000 bottles. Five grape varieties are planted there: Cabernet Sauvignon, Cabernet Franc, Merlot, Petit Verdot and Chardonnay. The winemaking process of the estate is underlined by harmonious coexistence with nature. It has reclaimed 172-level terraced plots based on the topography of the vineyard and the grape varieties, which impart complexity to its wines. Besides, the winery adopts a sustainable viticulture model for grape growing and vineyard management and reduces manual intervention in the winemaking process.

 

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The brand logo and wine label of Mystic Island are also designed to pay a tribute to nature. The logo is composed of a mountain-shaped M and bottom lines that symbolize terraces and water. It is reminiscent of a landscape painting and represents the topography of the winery and the characteristics of the vineyard. The wine label resembles a masquerade mask and also a bird. The mask is a symbol of mystery. The bird is inspired by magpies that are seen everywhere in the winery. Like a family member and guardian of the winery, they watch over the beautiful vineyard silently year in, year out.

 

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At this serene and vibrant land is also situated the Mystic Island Resort Villa. The main buildings are in the shape of a fan. The villa spaces centers around an open courtyard, providing a serene environment protected from the elements yet still linked with the outdoors. The height of the buildings decreases by degrees towards the east, west and south to align with the hillsides on both sides and blend seamlessly into the natural landscape.

 

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While pursuing eco-friendly growth, Mystic Island has been applying advanced technology to equipment innovation and talent cultivation. Its backbone members include James Bowskill, an expert in viticulture who used to work at Odyssey, Marlborough, New Zealand, and chief winemaker Allen Hedgman, who had worked for several international wineries. Mystic Island has received a number of domestic and international wine awards, including the 2021 FIWA Grand Gold Medal, the 2021 Berliner Wein Trophy Gold Medal and the 2020 AWSA Gold Medal.

 

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Olivier Six, CEO, EMW Fine Wines

 

“When I visited Mystic Island for the first time, I was impressed by the vineyards, the winery, and the quality of their wines. They integrate technology with respect to nature and strive for a balance between them. EMW looks forward to teaming up with Mystic Island to bring wines that are characteristic of the terroirs of Penglai closer to consumers.”

 

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Rita Cheung, Owner, Mystic Island

 

“It is with great pleasure to introduce to all wine lovers our Brand ‘YIHU’ from Mystic Island. We founded the company in 2008, and it was fulfilling to have achieved our original goals in securing jobs for villagers, creating new jobs in Qiushan Valley Wine District and protecting its environment. We are very glad to be in collaboration with EMW, with our mutual perspectives and visions. We believe that we can work hand in hand to create something amazing together. I hope you would enjoy our wines as much as I do and at the same time join us in supporting, and protecting the environment. Thank you and Cheers!”

 

Wine Portfolio

 

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YIHU Mystic Valley Dry Red Wine, Shandong Penglai

 

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YIHU Rose Wine, Shandong Penglai

 

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YIHU Dry Red Wine, Shandong Penglai

 

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YIHU Chardonnay Dry White Wine, Shandong Penglai

 

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YIHU Petit Verdot Reserve Dry Red Wine, Shandong Penglai

 

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YIHU Chardonnay Reserve Dry White Wine, Shandong Penglai

 

EMW Fine Wines

 

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 100 family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 11 consecutive years since 2011 by China Sommeliers Wine Challenge and WINE100 Challenge.

 

Contacts EMW

 

Lois LIU    Brand and Marketing Executive

Tel: +86 (21) 6282 4966/8020

E-mail: lois.liu@emw-wines.com

 

Juanita YU  Marketing Director, Greater China

Tel: +86 (21) 6282 4966/8020

E-mail: juanita.yu@emw-wines.com

Shanghai Office Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai

EMW丨Signs a New Distribution Partnership in Mainland China with Xige Estate
EMW丨Signs a New Distribution Partnership in Mainland China with Xige Estate

East Meets West Fine Wines Signs a New Distribution Partnership in Mainland China with Xige Estate

 

Shanghai, January 18th, 2022 – East Meets West Fine Wines (Shanghai) Limited (EMW) and Xige Estate, a winery in Ningxia, China, signed an exclusive on-trade distribution agreement for Mainland China.

 

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Xige Estate, located in Gezi Mountain sub-region of Helan Mountain, Ningxia, was founded by Zhang Yanzhi in 2017. Over the past four years, it has won over 90 international wine awards and high scores from well-known wine critics, including a 94-point from Robert Parker team, which is a fairly high score on Chinese wines at that time, on Xige Estate Red Wine 2017. In 2020, they scored 90 points or more for over 95% of Xige wines.

 

Since its establishment, Xige has always followed its philosophy of making a good wine to express Ningxia terroir, focusing on decoding the relationship between terroirs and grape varieties to unlock the potential of wine representative of the region. Xige believes the authenticity of the local terroir allows grapes to truly express their characters, and Chinese wineries ought to produce wines that represent distinctive Chinese terroirs.

 

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Xige Estate

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Xige Vineyard with Beacon Tower

 

As a premium wine importer and leading brand builder in Greater China, EMW is a major supplier for fine dining restaurants and starred hotel groups in over 160 cities all around China. During the cooperation, EMW will provide professional service on developing new channels, and partner with Xige on providing a powerful product assortment and robust marketing promotion program to help improve Xige's brand awareness, upgrade its fine wine portfolio and be more competitive in the market. EMW will pass on more Xige wines of local terroirs to consumers.

 

Besides, this cooperation reveals EMW's confidence in the Chinese fine wine market. As a premier Chinese winery with both quality and volume, Xige is committed to having more consumers know about Chinese fine wines, while it is similar to EMW's goal to share more noteworthy wineries and brands with wine lovers all over China. Chinese wineries are believed to set the trend in near future for the local market.

 

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Olivier Six, CEO, EMW Fine Wines

 

“The rapid development of Xige Estate is impressive, winning dozens of international awards in just four years after its establishment. With Mr. Zhang Yanzhi's hard work, he turned Xige into a well-known estate in China. We look forward to cooperating with Xige Estate, adding to our existing Chinese winery portfolio, developing our business, and working together to enhance the Chinese wine market.”

 

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Zhang Yanzhi, Owner, Xige Estate

 

“EMW is an expert in the wine industry. They have a deep understanding of the Chinese wine market and are well versed in the fine dining business. It is an irresistible trend that the number of local fine wines on local on-trade channels will keep rising. We aim to be the leader of Chinese fine wines, so we ally with such a specialist to have a closer connection with the consumers who have high demands on wine quality, and to draw more of their attention to Chinese fine wines.”

 

Wine Portfolio

 

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Jade Dove Red

 

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Jade Dove White

 

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Jade Dove Rose

 

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Jade Dove Single Vineyard Cabernet Gernischt

 

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Xige N50

 

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Xige N28 Cabernet Sauvignon

 

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Xige N28 Malbec

 

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Xige N28 Chardonnay

 

EMW Fine Wines

 

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 100 family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 11 consecutive years since 2011 by China Sommeliers Wine Challenge and WINE100 Challenge.

 

Contacts EMW

 

Lois LIU    Brand and Marketing Executive

Tel: +86 (21) 6282 4966/8020

E-mail: lois.liu@emw-wines.com

 

Juanita YU    EMW Marketing Director, Greater China

Tel: +86 (21) 6282 4966/8020

E-mail: juanita.yu@emw-wines.com

Shanghai Office Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai

EMW丨Mutsu-Hassen wins World Sakagura Ranking
EMW丨Mutsu-Hassen wins World Sakagura Ranking

 EMW丨Mutsu-Hassen wins World Sakagura Ranking

 

30 December, 2021 - We are proud to announce that Mutsu-Hassen took the crown of the 2021 World Sakagura Ranking in December!

 

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The World Sakagura Ranking highlights the highly-acclaimed breweries at sake competitions all over the world along with their noted brands. It is a point of reference to all the sake lovers in search of their favorite sakes.

 

The ranking point is based on the performance of the breweries at the six major sake competitions in 2021. The more awards the brewery won, the more points it is awarded.

 

With 1,255 points, in 2021 Mutsu-Hassen ranked FIRST among 643 breweries and 2,044 sakes submitted to the ranking.

 

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About World Sakagura Ranking

 

"Ranking the most highly rated sake breweries by global contest results."

 

  • The World Sakagura ("brewery" in Japanese) Ranking assigns points to each sake brewery based on their results in worldwide sake contests every year.

     

  • There are over 1,500 sake breweries around the world now, and this ranking only applies to the top 50 scorers.

     

  • The ranking is all the more trustworthy because its only rating criteria is the six sake contest results following strict evaluations, which are all public.

     

  • Breweries can never get high scores until they invest in equipment, skills, ingredients, and staff, as it is an important representative of their real quality.

 

Mutsu-Hassen New Arrival in January

 

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Mutsu-Hassen Daiginjo
 

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Mutsu-Hassen Kijoshu Premium
 

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Mutsu-Hassen Prototype 2021 
 

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Mutsu-Hassen Hiyaoroshi Junmaiginjo
 

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Mutsu-Hassen Mixseed Apero
 

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Mutsu-Hassen Mixseed Accords de sake
 

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Mutsu-Hassen Mixseed Digestif
 

 

EMW Fine Wines

 

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 100 family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 11 consecutive years since 2011 by China Sommeliers Wine Challenge and WINE100 Challenge.

 

Contacts EMW

 

Knight Hu     Sake Brand Manager, Greater China

Tel: +86 (21) 6282 4966

Email: knight.hu@emw-wines.com

Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai

EMW丨and Patrimony Estate Start a Brand-new Distribution Partnership in Hong Kong and Macau
EMW丨and Patrimony Estate Start a Brand-new Distribution Partnership in Hong Kong and Macau

East Meets West Fine Wines and Patrimony Estate Start a Brand-new Distribution Partnership in Hong Kong and Macau

 

Shanghai, December 7th, 2021 – East Meets West Fine Wines (Shanghai) Limited (EMW) is delighted to announce being appointed the exclusive distribution partner with Patrimony Estate in Mainland China, and the strategic distribution partner in Hong Kong and Macau.

 

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Patrimony Estate is the creation of Georges and Daniel Daou, proprietors of DAOU Family Estates.  Hailing from Lebanon by way of Paris, France, Georges and Daniel moved to the United States where they soon achieved success in business; but this, however, was just the beginning of their journey. From their family history and worldview, the DAOU brothers imagined a fearless goal - to produce a premier Cabernet Sauvignon. Having spent decades in making, Georges and Daniel Daou are pleased to share their cherished Patrimony Cabernet Sauvignon with the world.

 

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 Daniel Daou, Winemaker and Co-Proprietor, Patrimony Estate

 

The result is the pure expression of the Cabernet Sauvignon grape - abundantly layered, extravagant in-depth, and intricately poised to the end; it has been a benchmark for luxury wine in Cabernet Sauvignon, and a landmark of Paso Robles, Central Coast, California where the phenolic produced here is known to be very high in the world.

 

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“As I’ve said in the past, these wines compete with the best of Napa Valley and are some of the leading Bordeaux blends from Paso Robles.” Jeb Dunnuck commented and gave 99 points on its Cabernet Sauvignon 2017.

 

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Olivier Six, CEO, EMW Fine Wines

 

“Daou brothers have created legendary wines with their ambitious and unique vision. EMW, as a fast-growing and leading fine wine importer in Greater China, is delighted to collaborate with this pioneering winery, and we're extremely excited to share with all wine lovers the successful innovation of wines from Patrimony.”

 

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Chris Avery, Senior Vice President of Sales & Marketing, Patrimony Estate

 

“We are thrilled to have EMW represent our wines and look forward to seeing how they grow Patrimony in their markets. We expect to watch this partnership flourish as they share our wines with the world.”

 

Wine Portfolio

 

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Daou Vineyards, Patrimony Cabernet Sauvignon, Paso Robles 2017

 

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Daou Vineyards, Patrimony Caves des Lions, Paso Robles 2018

 

EMW Fine Wines

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 90 leading family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 11 consecutive years since 2011 by China Sommeliers Wine Challenge and WINE100 Challenge.

 

Contacts EMW

Gregory BIELOT

EMW Managing Partner

E-mail: gregory.bielot@emw-wines.com

Hong Kong Office Address: Room 502, The Sun's Group Centre, 200 Gloucester Road, Wan Chai, Hong Kong

 

Juanita YU

EMW Marketing Director, Greater China

Tel: +86 (21) 62824966

E-mail: juanita.yu@emw-wines.com

Shanghai Office Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai

EMW丨wins 2021 WINE100 Challenge Best Importer Award
EMW丨wins 2021 WINE100 Challenge Best Importer Award

East Meets West Fine Wines wins 2021 WINE100 Challenge Best Importer Award

 

Shanghai, November 18th, 2021 – East Meets West Fine Wines (EMW) has been awarded BEST IMPORTER by 2021 WINE100 Challenge for the 11th consecutive year!

 

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WINE100 Founder David Jiang, EMW Marketing Director Juanita Yu

 

Earlier this year at the 2021 WINE100 Challenge, EMW represented wines earned 5 Trophy, 6 Gold, 11 Silver and 10 Bronze Medals.

 

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Since 2021, EMW has established new partnerships with eleven wineries, three sake breweries and one hard seltzer, including La Grange Tiphaine, Laurence et Rémi Dufaitre, Domaine de l'oubliee, Vignobles Bardet, Mount Rozier, Sea Change, Tenuta Luce, Susana Balbo, Domaine Chantal Lescure, Otronia, Patrimony, Four Fox Saké, Char, TANAKA 1789 X CHARTIER and Zeya.

 

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Olivier Six, CEO, EMW Fine Wines

 

"It is a great honor for EMW Fine Wines to win this award again this year; it has now been the 11th consecutive year that we have received this title of Best Importer.

I want to congratulate our young, dynamic and dedicated team from our seven branches and fifteen representative offices all over Greater China, who are the ones that won this award.

I also want to thank our partner wineries worldwide, with a fantastic portfolio from sixteen countries and over ninety partner wineries that make up this exceptional EMW portfolio, including red wines, white wines, champagnes, cognac, and sake.

As a premium fine wine importer and brand builder in Greater China, EMW will continue to thrive and bring the world's high-quality wines to Chinese consumers."

 

EMW Fine Wines

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 90 leading family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for eleven consecutive years since 2011 by China Sommeliers Wine Challenge and WINE100 Challenge.

 

Contacts EMW

Juanita Yu

Marketing Director, Greater China

Tel: +86 (21) 6282 4966/8020

E-mail: juanita.yu@emw-wines.com

Shanghai Office Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai