EMW Signs a New Distribution Partnership in Mainland of China with Petit Mont

Shanghai, 16 January 2026 – East Meets West Fine Wines (Shanghai) Limited (EMW) and Petit Mont signed an exclusive on-trade distribution agreement for Mainland of China for its wines from Shangri-La, Yunnan. The new partnership with Petit Mont marks the expansion of EMW's Chinese wine portfolio into Shangri-La. By doing this, the geographical diversity of EMW wines is enhanced, and a wider spectrum of on-trade channel customers is exposed to the unique terroir expressions from this premier wine area.

 

 

Deqin, Shangri-La: A Unique Terroir Shaped by the Secret Highlands

 

The Deqin wine area of Shangri-La is located deep within the Hengduan Mountains in northwestern Yunnan, intersected by three rivers: the Nujiang, Lancang, and Jinsha Rivers. They wind through the highlands, with the Gaoligong, Meili, and Baima Snow Mountains blocking the moisture from the Indian Ocean, resulting in this steep, dry, and high-altitude canyon landscape.

 

Deqin's unique and pristine environment has produced a wine region that is extremely rare in the wine world: one that combines low latitude with high altitude. The low latitude provides the grapes with abundant sunlight and heat, yet the high altitude leads to the large day-night temperature swings, slowing ripening to balance sugar with acidity for fresher, more complex wines with vibrant aromas.

 

Also, Deqin's varying elevations allow different grape varieties to reach their optimum ripeness at specific altitudes, contributing to the area's variety diversity.

 

Petit Mont vineyards are distributed across five major wine regions: Helan Mountain in Ningxia, Yunnan (Deqin, Weixi), Tibet, Sichuan, and Xinjiang. Among these and at altitudes ranging from 2,000 to 2,800 meters in Deqin, Petit Mont vineyards are located in this secret highland.

 

 

Explore Possibilities of Wine Styles with Localization

 

Petit Mont was established in 2017 by winemaker Ma Jie, who holds a Master of Oenology degree from Northwest A&F University and has worked in viticulture and vinification for 14 vintages worldwide.

 

Petit Mont, a new and dynamic Chinese winery, owns 45 acres of vineyards spread over four towns in Deqin, Yunnan. Operated with strict standards and localization, it stipulates on-site fermenting and bottling, with each wine label reflecting the local culture. The Thirteen Peaks of Meili in Yunnan inspired the labels of Petit Mont Baima Snow Mountain wines, which have a clean and elegant style honoring the Shangri-La terroir.

 

In 2023, Bettane Desseauve awarded Ma Jie the title of "Vigneron de l'Année"; at the 2025 Wynn Signature Chinese Wine Awards, Petit Mont Baima Snow Mountain Cuvée Prestige Chardonnay 2023 took home a gold medal.

 

On 19 March 2024, Ma Jie (center) attended the 4th Bettane Desseauve China Wine Awards Ceremony in Chengdu and received the certificate of “Vigneron de l'Année”.

 

On 11 April 2025, Ma Jie and Yu Qian, winemaker of Petit Mont, attended the Wynn Signature Chinese Wine Awards Ceremony 2025 in Macau.

 

 

Oscar Nagore, CEO, EMW Fine Wines

 

"The arrival of Petit Mont into our portfolio is a defining moment in our mission to showcase the soul of Chinese winemaking. By embracing the extraordinary, high-altitude spirit of Shangri-la, we are doing more than filling a regional gap; we are completing a tapestry of excellence that spans prestigious wine regions across the nation. Our vision is to be the undisputed benchmark for those who demand authenticity and quality. We aren't just building a portfolio; we are participants of the future of Chinese wine culture, ensuring an untapped narrative of China's incredible terroir. With Petit Mont and the unique character of Shangri-la now on board, we move one step closer to establishing the country's distinguished and evocative collection of Chinese fine wines."

 

 

Ma Jie, Owner, Petit Mont

 

"I'm thrilled to announce our exclusive partnership with EMW. Our common commitment to high quality and the intrinsic value of wines has brought us together. EMW has constantly achieved a superb reputation in the market for its competent, dedicated team members and dependable corporate integrity, making them a reliable partner. Petit Mont, as 'A Path to Terroir', produces wines in five of China's key wine regions. Among these, Deqin in Yunnan has specific advantages and produces truly distinctive wines. I am looking forward to our collaboration, generating an even brighter future."

 

Wine Portfolio

 

Petit Mont, Baima Snow Mountain Deqin Chardonnay

 

Petit Mont, Baima Snow Mountain Deqin Red

 

Petit Mont, Baima Snow Mountain Cuvée Prestige Chardonnay

 

Petit Mont, Baima Snow Mountain Cuvée Prestige Merlot

 

Petit Mont, Baima Snow Mountain Cuvée Prestige Cabernet Sauvignon

 

EMW Fine Wines

 

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 110 family-owned and premium wine estates and sake breweries from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 13 consecutive years since 2011 by China Sommeliers Wine Challenge, Golden Prestige Awards and WINE100 Challenge.

 

Contact EMW

 

Lois LIU               Brand Executive, Greater China

E-mail: lois.liu@emw-wines.com

 

Juanita YU         Marketing Director, Greater China

Tel: +86 (21) 6282 4966/8020

E-mail: juanita.yu@emw-wines.com

Shanghai Office Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai