EMW Signs a New Distribution Partnership in Mainland of China with tazaTe

Shanghai, 2 March 2026 – East Meets West Fine Wines (Shanghai) Limited (EMW) entered into a formal agreement with tazaTe, becoming its appointed key distribution partner in Mainland of China. This collaboration marks EMW's first entry into the non-alcoholic beverage market, where it will introduce innovative tea experiences that blend eastern aesthetics with natural essence to a broader audience, leveraging its extensive channel network and years of industry expertise.

 

 

Discover the New Flavors in Eastern Tea with Slow Fermentation

 

Founded in 2021 in Chengdu, China, tazaTe is a research studio dedicated to tea and botanical fermentation. In Spanish, its name tazaTe refers to "a cup of tea". It uses a two-stage, 528-hour deep extraction and slow fermenting process utilizing tea leaves, herbs, and fruits as ingredients to produce the sparkling pét-nat tea featuring rich layers and well-balanced flavors.

 

TazaTe sources premium tea leaves from reputable farms across the globe in accordance with sustainable standards. Because of the fermenting process, the tea leaves are able to hold onto their deep taste and lasting impressions. TazaTe, which embraces the philosophy of being intriguing, healthy, abundant, and romantic, hopes to inspire a new generation of tea lovers.

 

 

Where Tea Aromas Blend with Global Flavors

 

Through this collaboration, EMW presents tazaTe's four ranges - City Lab, Botanist, Terroirs Land, and Oriental Herbaceous - to consumers, engaging in a dialogue between flavor and culture to delicately express the essence of natural terroir. The four ranges are all alcohol-free, have an elegant taste profile with rich depth, and cater to a broader range of dining and consuming contexts by providing various flavor pairing possibilities.

 

Based on a shared concept of "natural fermentation", EMW has broken through the traditional beverage barriers with this collaboration, leading to portfolio innovation and resource synergies. This collaboration not only broadens EMW's non-alcoholic beverage market but also improves the brand's presence in the sustainable lifestyle business. In this new era of rising diversified consumer demands, EMW has charted a more robust and inclusive growth path, pointing the market toward a future in which tastes and values coexist.

 

 

 

Oscar Nagore, CEO, EMW Fine Wines

 

"With the inclusion of tazaTe, we are not just adding a beverage; we are introducing a new category of craft to the Chinese table. By bringing the ancient soul of tea into the modern world through the traditional Pét-Nat fermentation process, tazaTe represents the ultimate bridge between heritage and innovation. Our goal has always been to offer the reliable and evocative portfolio for the On-Trade channel, and tazaTe is the missing piece for the modern epicurean. It allows us to honor the China terroir while meeting the growing demand for sophisticated, non-alcoholic experiences that don't compromise on complexity or ceremony. We believe the future of fine dining in China lies in this diversity—where a centuries-old tea leaf can dance with the same elegance as a Grand Cru. With tazaTe, we are setting a new benchmark for what a comprehensive beverage portfolio should look like in the 21st century."

 

 

Nicholas Zhang, Managing Director, Gemini (Chengdu) Wine & Spirit

 

"The distribution partnership with EMW marks a milestone for tazaTe, reaffirming our commitments to sustainable growth, to crafting Artisan Sparkling Teas that truly express the oriental beauty, and to working closely with on-trade channel clients. EMW is not only a pioneering wine provider but also a brand builder that has supported and empowered many Chinese producers. As a former EMW team member, we are proud to work with this market expert, who has always remained true to its founding vision, to share the authentic tastes with China through our meticulously curated selections."

 

Portfolio & Flavor Profile Card

 

• City Lab

 

 

TazaTe Paris Marjoram Artisan Sparkling Tea 330ml

 

 

TazaTe Kroraina Rosemary Artisan Sparkling Tea 330ml

 

• Botanist

 

  

TazaTe Pines Premium Sparkling Tea 750ml

 

  

TazaTe Wild Flowers Premium Sparkling Tea 750ml

 

• Terroirs Land

 

  

TazaTe Bamboo Premium Sparkling Tea 375ml

 

TazaTe Hai Premium Sparkling Tea 375ml

 

EMW Fine Wines

 

EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 110 family-owned and premium wine estates, sake breweries and non-alcohol beverages from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 13 consecutive years since 2011 by China Sommeliers Wine Challenge, Golden Prestige Awards and WINE100 Challenge.

 

Contact EMW

 

Zoe ZHANG      Brand Manager, Greater China

E-mail: zoe.zhang@emw-wines.com

 

Juanita YU        Marketing Director, Greater China

Tel: +86 (21) 6282 4966/8020

E-mail: juanita.yu@emw-wines.com

Shanghai Office Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai