East Meets West Fine Wines Signs a New Distribution Partnership in Mainland China with Xige Estate
Shanghai, January 18th, 2022 – East Meets West Fine Wines (Shanghai) Limited (EMW) and Xige Estate, a winery in Ningxia, China, signed an exclusive on-trade distribution agreement for Mainland China.
Xige Estate, located in Gezi Mountain sub-region of Helan Mountain, Ningxia, was founded by Zhang Yanzhi in 2017. Over the past four years, it has won over 90 international wine awards and high scores from well-known wine critics, including a 94-point from Robert Parker team, which is a fairly high score on Chinese wines at that time, on Xige Estate Red Wine 2017. In 2020, they scored 90 points or more for over 95% of Xige wines.
Since its establishment, Xige has always followed its philosophy of making a good wine to express Ningxia terroir, focusing on decoding the relationship between terroirs and grape varieties to unlock the most potential of wine representative of the region. Xige believes the authenticity of the local terroir allows grapes to truly express their characters, and Chinese wineries ought to produce wines that represent distinctive Chinese terroirs.
Xige Vineyard with Beacon Tower
As a premium wine importer and leading brand builder in Greater China, EMW is a major supplier for fine dining restaurants and starred hotel groups in over 160 cities all around China. During the cooperation, EMW will provide professional service on developing new channels, and partner with Xige on providing a powerful product assortment and robust marketing promotion program to help improve Xige's brand awareness, upgrade its fine wine portfolio and be more competitive in the market. EMW will pass on more Xige wines of local terroirs to consumers.
Besides, this cooperation reveals EMW's confidence in the Chinese fine wine market. As a premier Chinese winery with both quality and volume, Xige is committed to having more consumers know about Chinese fine wines, while it is similar to EMW's goal to share more noteworthy wineries and brands with wine lovers all over China. Chinese wineries are believed to set the trend in near future for the local market.
Olivier Six, CEO, EMW Fine Wines
“The rapid development of Xige Estate is impressive, winning dozens of international awards in just four years after its establishment. With Mr. Zhang Yanzhi's hard work, he turned Xige into one of the leading estates in China. We look forward to cooperating with Xige Estate, adding to our existing Chinese winery portfolio, developing our business, and working together to enhance the Chinese wine market.”
Zhang Yanzhi, Owner, Xige Estate
“EMW is an expert in the wine industry. They have a deep understanding of the Chinese wine market and are well versed in the fine dining business. It is an irresistible trend that the number of local fine wines on local on-trade channels will keep rising. We aim to be the leader of Chinese fine wines, so we ally with such a specialist to have a closer connection with the consumers who have high demands on wine quality, and to draw more of their attention to Chinese fine wines.”
Jade Dove Red
Jade Dove White
Jade Dove Rose
Jade Dove Single Vineyard Cabernet Gernischt
Xige N28 Cabernet Sauvignon
Xige N28 Malbec
Xige N28 Chardonnay
EMW Fine Wines
EMW is a leading importer, distributor, and brand builder in the Greater China market, working closely with more than 100 family-owned and premium wine estates, sake breweries, and craft spirit producers from 16 countries worldwide. EMW has an unequaled distribution network to top restaurants, hotels, wine shops, online VIP customers, and an exclusive network of distribution covering over 160 cities in China. EMW has been awarded "Best Wine Importer" for 11 consecutive years since 2011 by China Sommeliers Wine Challenge and WINE100 Challenge.
Lois LIU Brand and Marketing Executive
Tel: +86 (21) 6282 4966/8020
Juanita YU EMW Marketing Director, Greater China
Tel: +86 (21) 6282 4966/8020
Shanghai Office Address: Unit 202, No.664 Xinhua Road, Changning District, Shanghai